Cookie Policy
Last Updated: March 12, 2026
This Cookie Policy supplements our Privacy Policy and explains how softanova (Softanova Ltd, 147 Curtain Road, Shoreditch, London EC2A 3QE, United Kingdom) uses cookies and similar technologies on our website. It describes what these technologies are, why we use them, and how you can control their use. For questions about this policy, contact us at [email protected].
What are cookies and similar technologies
Cookies are small text files placed on your device when you visit a website. They allow the site to recognize your device, remember preferences, and understand how you interact with pages. We also use related technologies such as pixel tags and local storage that perform similar functions. Pixels are small code snippets that can record events (for example, a page view or a form submission). These technologies help us keep the site secure, measure performance, and, with consent, personalize advertising.
Types of cookies by lifespan and origin
Session cookies expire when you close your browser. Persistent cookies remain until they expire or are deleted. First‑party cookies are set by softanova. Third‑party cookies are set by providers whose services we integrate (for example, analytics and advertising partners). We keep third‑party use limited and subject to consent where required by law.
Categories we use
Our site groups cookies into three categories that align with our consent banner:
- Essential — strictly necessary for the site to work. These enable core functions like page navigation, session continuity, and security. They do not require consent.
- Analytics — used only with your consent to understand how visitors use our site. We use Google Analytics 4 with IP anonymization and limited retention to analyze aggregated trends.
- Marketing — used only with your consent to measure advertising effectiveness and to build audiences for remarketing (for example, Google Ads and Meta Pixel). These help us show relevant ads and track conversions.
Cookie table
| Name | Purpose | Category | Type | Retention |
|---|---|---|---|---|
| _site_session | Site session continuity | Essential | First-party | Session |
| cookie_consent | Stores your consent choice | Essential | First-party | 12 months |
| _ga | GA4 user identifier | Analytics | Third-party | 2 years |
| _ga_XXXXXXXXXX | GA4 session state (10‑char GA4 ID) | Analytics | Third-party | 2 years |
| _gcl_au | Google Ads conversion linker | Marketing | Third-party | 90 days |
| _fbp | Meta Pixel browser identifier | Marketing | Third-party | 90 days |
| _fbc | Meta Pixel click identifier | Marketing | Third-party | 90 days |
Third‑party providers
We work with a small set of service providers. Depending on your consent choices, the following may receive limited data such as cookie identifiers, page URLs, and conversion events: Google LLC (Google Analytics 4, Google Ads), Meta Platforms (Meta Pixel, Conversion API), and Cloudflare (CDN and security). We do not permit these providers to use our site data for their own independent commercial purposes.
Your choices and managing cookies
You can control analytics and marketing cookies at any time using the Manage cookie preferences link in our site footer. In the banner or modal that opens, you can accept all cookies, reject non‑essential cookies, or toggle categories and save preferences. These choices are stored in the cookie_consent cookie for up to 12 months and can be withdrawn at any time. Essential cookies remain active to maintain site security and core functionality.
You can also manage cookies via your browser settings to block, delete, or restrict cookies from specific sites. Popular browsers include options to clear browsing data and to send a “Do Not Track” signal; however, our site does not respond to DNT signals. For analytics controls, you may use the official Google Analytics opt‑out add‑on (reference available from Google). For advertising preferences, you can adjust settings in your Google Ads and Meta accounts. Regional industry tools such as “Your Online Choices” offer additional advertising controls. Where links are not provided here, you may search for these tools by name on their official websites.
International transfers and retention
Where data is processed outside the UK or EEA (for example, by Google or Meta in the United States), such transfers are supported by recognised safeguards such as the EU‑US Data Privacy Framework and Standard Contractual Clauses. Contact form data is retained for up to 2 years from last interaction. Analytics data retention is configured to 14 months. Marketing cookies persist according to the durations shown in the table above or until you delete them.
Updates to this policy
We may update this Cookie Policy to reflect changes in law, technology, or our practices. Material changes will be highlighted on this page. The Last Updated date at the top shows when the most recent revision took effect. Continued use of the site after an update indicates that you have read the revised policy.
Contact
If you have questions about cookies or your preferences, email [email protected] or write to: Softanova Ltd, 147 Curtain Road, Shoreditch, London EC2A 3QE, United Kingdom.